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IMHO, as for the locales I see such way: newbie came to the main (any) product site and could readily download/discuss main parts - core, locale, plugins. It means that site must have those files and forum topics.
Sorry, but it sounds like some bull$hit marketing. Everyone must use clouds, bootstrap, kickstarter etc. only because it is modern and fashionable. Why everybody think that such way absolutely better, safer and so on for everyone?