Beginners guide to SEO / Search Engine Optimization
Search Engine Optimization is a unique way of regularly optimizing a website for higher rankings when it comes to the organic search results for search engines like Google.
With the PHP-Fusion CMS you have a stable and reliable framework that is ready to be optimized for search engines. And with the integrated SEO-engine you can easily create and manage search engine friendly URLs.
Together with the Bootstrap responsive framework you are all set to create a great SEO friendly and responsive website that is ready for Google’s mobile-first indexing.
With that in mind: SEO isn’t just about optimizing your site.
Bear in mind that SEO should include other sectors within digital marketing, that may include:
· Public relations
· Content marketing
· User experience
· Websitedesign and development
In simple terms, the best-performing sites in search engines are not just good when it comes to SEO. They’re generally good when it comes to marketing too.
How content promotion works
When it comes to content promotion, one way to make this work is by providing incentives to people to share and link to your content. The incentive you provide for people is for them to share your content.
The Google SEO Guide to Keyword Research
Keyword research should always be your first step when it comes to SEO. The reason behind this is to optimize your content based on keywords that your visitors search into Google or other search engines when they want to find a particular service or product.
Write SEO-Friendly Content
When you have put in place the list of keywords that your visitors search for, writing quality content should be your next step. Your keyword research should be your guide when it comes to writing content which should be high-quality to make your target audience want for more.
Optimize Content for Google SEO
Having written your high-quality content, you also need to optimize your content based on one keyword. It is advisable to have a long-tail keyword that is less competitive and is a better chance of ranking #1 on search engines. Regardless of choosing a long-tail keyword or opting not to, optimizing your site for Google SEO is more or less the same. The following list will guide you to ensuring that your page is clearly optimized for SEO.
Include your main keyword:
In the First 100 Words of Your Page
At this point, you already know that you're aimed at using your keyword a couple of times on your page. It is equally important to use your keyword at least once at the start of your content to better your chances of ranking on Google.
In Your Title Tag
Your title tag is certainly the most vital point to include your keyword based on Google SEO and ranking top on the search list.
In Your Page URL
Be sure to include your keyword once in your page’s URL.
Outreach and Linkbuilding
Linkbuilding is regarded as the most complicated aspect of any SEO strategy. in fact, if your website doesn’t have backlinks to it then chances are low on ranking top of the search list. It is, therefore, important to promote your content through social networks and outreach.
To be top of the game at SEO, it is important for your site to be search engine friendly, provide high-quality content to your target audience that they can rely upon and trust. One needs a combination of all three aspects to get on top of the search engines and increase your target audience. Having great content with zero links leading to it won’t work as projected and it's, therefore, important to obtain relevant links pointing to your site.